 If you’re a musician, composer, or producer trying to break into the world of sync licensing, you’ve probably heard that connections are everything. You need to know the right people, build relationships, and find the gatekeepers who can actually get your music placed.
That’s all true. But there’s a shortcut that most artists overlook, or worse, misuse: directories. Directories can be one of the most powerful tools in your licensing strategy. But like any tool, they need to be used correctly to actually move the needle. Let’s break down how to use them effectively, avoid common mistakes, and start landing real deals. Target Your Pitches to the Right People One of the biggest mistakes artists make is blasting their music to every contact in a directory without considering whether their tracks are actually a good fit. Just because someone works in the sync world doesn’t mean they’re looking for every genre. For example, some libraries specialize in high-energy trailer music, while others focus on subtle, emotional cues for TV dramas. A publisher that mainly licenses retro funk is not the right target for your dark, cinematic soundscapes, and sending them the wrong tracks is a fast way to get ignored. Before you hit send, do a little research. Look at the kinds of placements a company has landed in the past. Listen to some of the tracks they represent. Read their submission guidelines carefully. If a company explicitly says they only license instrumental music, don’t send them your vocal tracks. The more you can align your sound with what they’re actually looking for, the better your chances of getting a response. Personalize Every Email for Maximum Impact Music supervisors, library owners, and publishers get hundreds of submissions a week. Most of those emails are generic, copy-paste pitches that do nothing to stand out. One of the simplest but most effective ways to get noticed is to personalize each email. This doesn’t mean writing a novel about your life story. It just means taking a minute to show you’ve actually done your homework. For example, if you know a company recently placed a track in a Netflix series or a major ad campaign, mention it. If you see that a supervisor has a particular style they like, reference that in your pitch. This small effort shows that you respect their time and understand their world. It turns a cold pitch into a potential relationship. For instance, instead of just saying, “Here are some tracks I’d like you to consider,” try something like, “I saw you recently placed a track in the new [Show Name] trailer, and I have a few cinematic cues with a similar tone that I think would be a great fit for similar projects.” Keep Your Pitches Professional and Direct This one is huge. It doesn’t matter how great your music is if your email is a mess. No one wants to scroll through paragraphs of background information or sift through a dozen random links. Keep your emails short, direct, and professional. Introduce yourself briefly, mention any relevant credits, and include a single, clickable link to a curated playlist of your best, most sync-ready tracks. Make sure the playlist works, streams quickly, and has clearly labeled tracks. If you’re sending a Disco or SoundCloud link, double check that it’s set to private or unlisted but still shareable. And never, ever attach MP3s to your initial pitch. It clogs their inbox and looks unprofessional. If your tracks are cleared for one-stop licensing, mention that. This is a huge plus for music supervisors who don’t want to deal with clearance headaches. Follow Up the Right Way If you don’t hear back right away, don’t panic. Sync deals take time. A lot of the time, your email just got buried in a busy week. It’s perfectly fine to follow up, but keep it short and polite. A simple message like, “Hi [Name], just checking in to see if you had a chance to listen to the tracks I sent over a couple of weeks ago. Let me know if anything stood out or if you’re currently looking for something different,” can work wonders. What you don’t want to do is send a second, third, or fourth follow-up if you still don’t hear back. At that point, you risk coming off as pushy or desperate, which can backfire. Move on, keep building your network, and focus on the relationships that show potential. Track Your Progress to Avoid Wasted Effort One of the biggest mistakes I see artists make is sending out tons of emails without keeping track of who they’ve contacted, what they sent, and when they followed up. This can lead to embarrassing situations where you pitch the same song to the same person multiple times, or worse, forget to follow up with someone who actually showed interest. Keep a spreadsheet or CRM where you log every contact, every pitch, and every response. This simple step can save you hours of confusion and help you refine your approach over time. Why Most Directories Fall Short Not all directories are created equal. A lot of what you’ll find online is outdated, poorly organized, or full of dead links that waste your time and energy. It’s frustrating to pay for a directory, only to discover that half the contacts are no longer active or don’t even work in sync anymore. That’s why we built the 2025 Music Licensing Directory. It’s not just a random list of contacts. It’s a carefully curated, constantly updated resource that gives you direct access to over 1,700 real industry decision-makers, including:
👉 Click here to learn more and get 60% off If you’re serious about getting your music placed in TV shows, films, ads, and video games, this is the place to start. Stop wasting time with outdated contacts and dead-end leads. Start building real connections that lead to real placements.
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 In the world of sync licensing, music supervisors are the decision-makers. They’re the ones who choose what songs end up in television shows, movies, trailers, ads, and video games. For artists trying to break into sync, it’s tempting to think that the secret is just getting your song in front of the right supervisor. But placements rarely come from one-off emails or cold submissions. The real success happens when you build genuine, ongoing relationships with the people who do this work every day. When supervisors know you, trust your professionalism, and believe in the quality of your music, they’re much more likely to reach out to you when they need something. That’s where the long-term opportunity lies. Instead of hoping someone discovers your song by chance, you can become a go-to resource for supervisors who already know your music is sync-ready and emotionally effective. But like any real relationship, this takes time, patience, and a thoughtful approach. Understand Their World If you want to build a relationship with someone, you’ve got to understand their reality. Music supervisors are under intense pressure. They’re often working on multiple projects at once, dealing with deadlines, directors, producers, and legal teams. They’re expected to deliver the perfect song that matches the emotion of a scene, fits within the creative vision, and clears quickly and affordably. Every decision they make is scrutinized, and there’s rarely enough time to dig through endless submissions. That’s why it’s so important to respect their time and see things from their perspective. They don’t want to be spammed with tracks that don’t fit the tone of their projects. They don’t want follow-up emails every two days asking if they’ve listened yet. They want artists who are professional, prepared, and understand that their job is about supporting a bigger picture. The more you can speak their language and anticipate their needs, the more likely they are to remember you when the right moment comes. Take the time to actually watch the shows they’ve worked on. Listen to the kinds of songs they place. Are they using cinematic acoustic ballads? Upbeat indie rock? Sparse, haunting ambient textures? When you reach out, referencing something specific from their work shows that you’ve done your homework and that you’re not just another person trying to get noticed. Be Professional and Easy to Work With When it comes to sync licensing, professionalism doesn’t just mean having good music. It means having your business in order. That includes knowing exactly who owns your songs, having clean metadata, having instrumental versions of your tracks ready, and being responsive when someone asks for something. You don’t need a manager or a team to do this. You just need to be organized and consistent. Music supervisors love working with artists who make their job easier. If they ask for a lyric-free version and you can deliver it instantly, that’s a win. If they request a high-quality WAV file and you know exactly where it is, you become someone they trust. Supervisors don’t have time to chase people down for missing files or worry about whether a track is going to get flagged later due to rights issues. If you prove that you’re reliable from day one, that trust carries forward. You also want to communicate clearly and respectfully. Keep your emails short, to the point, and focused on the music. Avoid hype or pressure. Instead, let the music speak for itself and show that you understand how sync works. That alone will set you apart from the majority of artists who are still winging it. Focus on Value, Not Just Exposure A lot of musicians approach music supervisors with the mindset of “I want you to hear my music.” That’s understandable, but it’s not always effective. What supervisors are really looking for is music that helps them solve a problem. They need songs that elevate a scene, match a mood, and clear quickly. If you can provide that, you become a valuable asset instead of just another person asking for a break. That shift in perspective changes everything. Instead of pitching your latest single because you want it placed, start by asking yourself which of your songs actually sound like something they’d use. If a supervisor works on a gritty crime drama, don’t send a bubblegum pop track just because it’s your newest release. Think about what they need, and send music that fits. When you consistently offer music that helps them do their job better, you become someone they want to keep hearing from. A great example of this is how the band Fialta built relationships with multiple music supervisors by consistently sending tracks that matched the tone of the shows and brands those supervisors were working with. Over time, their music was used in campaigns for Chipotle, Target, and PBS, all because they focused on creating songs that worked well in visual storytelling, rather than chasing placement for the sake of exposure. How to Find Music Supervisors and Effectively Network To build relationships with music supervisors, you first have to find them. There are several ways to do this, and the best strategies often combine research, networking, and positioning yourself in the right places. Start with IMDb Pro. You can look up specific shows and films and see who the music supervisor was. This is especially helpful if you write in a particular style and want to target supervisors who already work with music like yours. From there, look them up on LinkedIn, social media, or through directories focused on sync licensing professionals. Many music supervisors work independently or for boutique agencies and often have a small online footprint, so some digging may be required. One of the best ways to connect with supervisors is through warm introductions. If you know someone who has worked with a supervisor before, see if they’d be willing to introduce you. This carries far more weight than a cold email. Even a casual referral from someone they trust can open the door. You can also meet supervisors at industry events. Look for sync-focused panels, film festivals, music conferences, and networking events. Events like the Guild of Music Supervisors Conference or SXSW often have supervisor panels where you can hear them speak and possibly meet them afterward. These moments are not about hard pitching. They’re about starting genuine conversations, asking smart questions, and being memorable for the right reasons. Another strategy is to join professional organizations that include music supervisors as members. This includes groups like the Production Music Association, AIMP, and various sync-focused Facebook and Discord groups. When you become part of these communities and show up consistently, you start to build credibility over time. When you do reach out directly, personalize your messages. Mention a project they’ve worked on that you admire. Keep your email short and respectful, include a streaming link to one or two tracks that match their vibe, and let them know you’re happy to send more if they’re interested. And if they don’t respond? That’s normal. Stay patient and stay on their radar in a non-intrusive way by following up occasionally with new music that is actually relevant to their world. Be Patient and Consistent Relationships in this industry don’t develop overnight. You might send an email and not hear back for six months. That doesn’t mean the door is closed. In fact, many supervisors will save music for future projects, and when the right scene comes along, they’ll remember the artist who reached out with the right energy and the right tone. That’s why patience is essential. You can build trust slowly by showing up consistently, staying in touch every few months, and sharing new music when it feels relevant. It’s also a good idea to show that you’re active and continuing to grow. If you get a placement or release a new album, share that with the people you’ve contacted in the past. Not to brag, but to stay on their radar in a way that feels authentic. The artists who end up getting placed again and again aren’t always the ones with the biggest followings. They’re often the ones who stayed consistent, kept improving their craft, and kept showing up even when it felt like nothing was happening. When you play the long game, it pays off in ways you can’t always predict. Final Thoughts Building long-term relationships with music supervisors isn’t about gaming the system or trying to charm your way into a placement. It’s about becoming a trusted creative partner. It’s about understanding the pressures they’re under, respecting their time, and consistently delivering high-quality music that fits the projects they’re working on. This industry is built on relationships. When you show up with the right energy, the right songs, and the right mindset, you start planting seeds that can grow into real opportunities. It might take time, but when a supervisor reaches out to you directly because they trust your work, it makes all the effort worthwhile. If you want to dive deeper into how to get your music placed and how to present yourself professionally in the sync world, I created a free course to help. It’s called The Ultimate Music Licensing Guide, and it’s designed to give you the foundation you need to succeed in sync. Whether you’re just starting out or looking to sharpen your approach, it will walk you through exactly what to do. The connections are out there. And once they’re built, they can change everything.  2025 Sync Licensing Directory - Another great way to find music supervisors to work with is to use our Sync Licensing Directory. Our comprehensive directory is your essential guide to navigating the Sync Licensing Industry.
Gain immediate access to over 1,700 meticulously curated contacts, including music supervisors, music publishers, music libraries, and more. Learn more.  If you’ve spent any time trying to license your music, you’ve probably noticed that some artists seem to effortlessly land placements in TV shows, films, and commercials, while others struggle to get noticed at all. Over the years, I’ve worked with hundreds of musicians who aim to license their music, and I’ve seen clear patterns in the behaviors of artists who find consistent success.
Successful sync licensing artists don’t just rely on talent or luck, they adopt specific strategies that give them a huge advantage. Below, I’ll share seven important things these artists consistently do differently. They Understand Exactly What Music Supervisors Want The most successful artists in sync licensing are tuned in to the real needs of music supervisors. They pay close attention to the type of music that’s currently getting placed, and they study the themes, styles, and moods that music supervisors repeatedly use in projects. By researching popular TV shows, films, and commercials, they know precisely what kind of tracks supervisors are likely to need, and they tailor their music accordingly. This kind of targeted approach sets them apart, because it removes guesswork and increases their chances of landing placements significantly. They Focus on Building Genuine Relationships The sync licensing industry revolves around relationships, and the artists who succeed understand this deeply. Instead of sending mass emails or relying solely on cold pitches, these artists focus on forming authentic connections. They network regularly, reach out personally, attend events, and genuinely engage with music supervisors and industry professionals. They remember details about the people they meet, and they offer support rather than simply asking for favors. Over time, these authentic relationships lead to trust and frequent opportunities for placements. They Consistently Create New Music Successful sync artists don’t rely on a small handful of tracks to carry them through their careers. Instead, they’re constantly creating and expanding their catalogs. They understand the importance of variety, having different moods, styles, and genres available to pitch. By consistently producing fresh, high-quality tracks, they’re always ready to capitalize on new opportunities. This steady productivity puts them at a distinct advantage over artists who only occasionally create new material. They Master the Art of Pitching Their Music Pitching music successfully is an art, and the artists who get placements consistently know exactly how to do it well. They craft clear, concise, and personalized emails that quickly explain why their music is the perfect fit for a particular project. Instead of overwhelming supervisors with unnecessary details, they make it easy to listen, stream, and download their music. They also follow up professionally, knowing exactly how to remind supervisors of their submissions without being pushy. This professional approach makes supervisors more likely to remember their music and choose it when the timing is right. They Stay on Top of Industry Trends Artists who consistently succeed in sync licensing stay aware of current industry trends. They’re constantly watching what’s happening in TV, film, and commercials, and they notice what styles and genres are becoming popular. By keeping their ears open, they position themselves strategically, ensuring their music stays relevant. They don’t chase every passing fad, but they remain aware of shifts in demand so they can adjust their creative approach accordingly. They Organize Their Licensing Efforts Carefully Organization is another hallmark of successful sync licensing artists. They meticulously track submissions, placements, and licensing agreements. This careful attention to detail means they’re always clear about where their music is, who’s heard it, and what the next steps are. By managing their workflow effectively, they never miss important follow-ups, and they’re always ready to provide supervisors with anything extra needed to finalize placements quickly. Their reliability and responsiveness make them favorites among industry professionals. They Take the Long-Term View and Stay Patient Perhaps the most critical difference between successful sync licensing artists and those who fall short is patience. Successful artists know that sync licensing success doesn’t usually happen overnight. They approach their licensing careers as long-term investments, recognizing that it takes time to build relationships, gain traction, and see significant placements. Instead of getting discouraged by early rejections or slow progress, they remain consistent, optimistic, and persistent. Over time, this patient mindset pays off in placements, royalties, and lasting success. Ready to Master Sync Licensing? If you want to dive deeper and learn exactly how to license your music effectively, I’m offering a free course called The Ultimate Music Licensing Guide. It’s packed with clear, actionable steps you can take right now to significantly improve your licensing results. Join hundreds of other musicians who’ve already used these strategies to transform their music careers. I’ll see you there!  I first met producer Gary Gray in 2012 when he, like thousands of other musicians, enrolled in my program, The 90 Day Music Licensing Challenge. Gary and I hit it off right away, and after the program concluded, we formed a friendship and eventually decided to start working together. Since then, Gary and I have collaborated on numerous music projects. He’s produced a lot of my music, including tracks that have gone on to be licensed in TV shows (The Young & The Restless, Pitbulls & Parolees, Girl Meets Farm, The Great Way, etc), video games (Catch & Release), films (The English Estate), and for brands like Tesco and AMC. I’ve also performed on tracks Gary produced for companies like 20th Century Fox and Disney. We've even created several courses together for HTLYM Premium. If you’d like to hear some of the tracks Gary has produced for me, check out this playlist we’ve curated of some of our favorite collaborations over the years:  Aaron Davison (Left) and Gary Gray (Right) in Hollywood The partnership and friendship I’ve built with Gary has been one of the highlights of my career, which is why I’m thrilled about the incredible success Gary has achieved in the music industry since taking my course back in 2012. Gary, a 10-year Voting Member of The Grammy Recording Academy, has had a distinguished music career, with his work reaching over 100 million people in just the last two years. His recent credits include the 2023 Amazon Super Bowl commercial and 46 tracks for Disney’s hit live-action film The Little Mermaid. He also produced, mixed, and mastered two albums for jazz great Justin Chart, released under Universal Music Group Records. Most notably, Gary co-produced and mastered the #1 Billboard album on the Traditional Classical Charts for the Symphonina Foundation, a nonprofit organization he co-founded with the mission of “spreading the joy of symphonic music to young audiences around the world.”  I’ve learned a lot from Gary over the years, and I’d like to think the feeling is mutual. In fact, I know it is—here’s what Gary had to say about working with me all these years and learning about music licensing after taking The 90 Day Music Licensing Challenge: "Back in 2012 I first read the words “music” and “licensing” in the same sentence. That sentence was composed by a true pioneer in the field of music licensing - Aaron Davison. Long before the internet was filled with people sharing information about music licensing (many of them students of Aaron’s!), it was Aaron Davison at the helm, bringing many of us Indie Musicians the only truth and wisdom out there regarding how to license your music. My first step was taking The 90 Day Music Licensing Challenge. I voraciously studied and applied what I learned in The 90 Day Challenge, and subsequently, all of his courses - studying them very carefully so that I could get every single drop of his vast amount of knowledge and expertise into my head. I went to Aaron because I kept hearing about him from people who all possessed one common denominator - success. Aaron and I then struck up a great friendship and we started collaborating. This collaboration has led to hundreds of licensing placements over the years. Aaron, as you may or may not know, is a phenomenal guitarist, singer and songwriter. I produced, mixed and mastered his tracks and he would pitch them - and over the years we’ve had more placements than I can count. As our musical relationship developed, two interesting things occurred. We started collaborating on courses (I asked him if he would like to have me put together courses on music production for licensing, and he said, “Yes!”), and I started teaching him more and more about music production. So, this great symbiosis developed - Aaron was teaching me everything there was to know about music licensing, I was teaching him all about music production, and we worked side-by-side on developing several extensive courses. I can honestly say that the biggest turning point(s) in my career all happened when I put my career in the hands of one man, Aaron Davison. And when I look back at it, I can say with confidence that Aaron stands just as tall among several legendary mentors I’ve had the opportunity to work closely with: Quincy Jones, Phil Collins, Chick Corea, Lamont Dozier, Jermaine Jackson and more.  Gary Gray during a mentoring session with Quincy Jones at Quincy's home studio The amazing thing to me is this: The foundation that Aaron helped me build at that time has stood the test of time and has never let me down. My confidence, though shaken at times through the years, which we all go through, never cracked, never snapped, never broke. I was able to weather the storm of an uncertain lifestyle that we have all chosen. He helped me develop an unshakeable confidence and gave me the tools I needed to actually succeed for real. The credibility as a mentor and a teacher that Aaron possesses in the field of music licensing is unparalleled. He is a pioneer - possibly the first pioneer - in the music licensing education field. And as a result of knowing and working with Aaron, I can now bring home to him accomplishments I never dreamed I would achieve; a #1 Charting Album on Billboard (last week!), another album which made it to #10 on Billboard (in March of this year), a book used by Indie Musicians worldwide (The Home Studio Bible), over 100 million pairs of ears on the music that I recorded, mixed and mastered in the last two years alone (the 2023 Amazon Super Bowl commercial, 46 tracks on the Disney hit live-action film “The Little Mermaid”, and two albums I produced, arranged, mixed and mastered for Universal Music Group. The bottom line is that there are more accomplishments I HAVEN’T listed here than I have - and due to your time, I’ll keep this short(er). To you Aaron, I can say that the day you started teaching me, is the day my career took off. And every plateau I reached was connected to your undying help, support and care for me and my music. THANK YOU AARON! Gary Gray" Those are really kind words -- and I’m excited to resume working with Gary on a new project that I’ll be sharing with you soon." In the meantime, If you’d like to learn more about the latest incarnation The 90 Day Music Licensing Challenge and how you can take your music career to the next level, visit: https://www.htlympremium.com/90-day-challenge-2024.html To book a FREE 30 minute Zoom session with Gary Gray, sign up for The 90 Day Music Licensing Challenge today! During your session you'll have the opportunity to have a #1 Billboard charting Producer/ Engineer and Voting Member of the Grammy Recording Academy critique your music in real time, with the ability to get your music production questions answered and any confusions you may have cleared up. Gary, who has conducted over 30,000 hours of research into music production, and who specializes in music production for licensing, has developed a revolutionary approach to mixing and mastering, which he used to master the #1 charting Billboard album. What's even more impressive is that a student of Gary's, who learned Gary's mixing technique, mixed that same #1 album. For a fascinating look into an important finding from Gary's research, that affects every mixing session, for all musicians, watch this short video below.  I've been in the music licensing game for over 20 years, and during that time, I've seen countless musicians make the same mistakes over and over again when trying to license their music. It's easy to get lost in the weeds when you're trying to break into the world of sync licensing—there's a lot of information out there, and it can be overwhelming to figure out where to start.
But after helping hundreds of clients get their music placed in TV shows, films, and commercials, I’ve seen a lot of the same patterns play out over and over. I can tell you with confidence and experience what not to do. Here are the top 10 mistakes I see musicians make when trying to license their music: Not Understanding the Business Side of Licensing Let's start with the basics. Many musicians think that all they need to do is make great music, send it to a few places, and the licensing deals will come rolling in. But the truth is, music licensing is as much about business as it is about creativity and music. You need to have a good understanding of how the business works, how to cultivate relationships in the business, how to write music that works in the context of licensing and so on. It’s not enough to just write great music. That’s of course a great start but becoming successful in the licensing business is about much more than just writing great music. Which leads me to… Focusing Too Much on Art and Not Enough on Function We musicians are artists at heart, and it's easy to get wrapped up in the creative process. But when it comes to licensing, your music needs to serve a purpose. Music supervisors are looking for tracks that fit specific moods, scenes, and narratives. If your song is too abstract or doesn’t fit the mold of what they need, it won’t get placed, no matter how good it is. It’s really that simple. You have to find the balance between artistic expression and commercial viability. I always encourage artists to write from the heart and write music they’re inspired to make. After all, if you’re not enjoying the process of creating music and writing music you’re inspired to write, then what’s the point? But, if you goal is to make money licensing your tracks, then it’s important to be mindful of why songs are licensed and strike a balance between inspiration and commercial viability. You can do both! You can both write songs that you’re inspired to write and create music that works for licensing. Ignoring the Importance of Metadata It might sound boring, but metadata is crucial in the world of music licensing. When you submit your tracks to music libraries or directly to music supervisors, they need to be able to find your song quickly and easily. If your track doesn’t have the correct metadata—like the genre, mood, tempo, and instrumentation—there’s a good chance it will get lost in the shuffle. Think of metadata as the roadmap that leads your music to its next destination. Not Tailoring Your Music for Licensing Opportunities Every licensing opportunity is unique, and so is the music that fits it. Too many musicians make the mistake of submitting generic tracks that don’t align with the specific needs of a project, or the specific needs of a music library. Take the time to research the show, film, or music library you’re pitching to. What kind of music have they used in the past? Do you know what kind of music they’re specifically looking for? Tailoring your submissions to fit those criteria will dramatically increase your chances of success. Think of it like dating. If you’re approaching prospective partners that you’re not fundamentally compatible with, it’s not going to work. It’s the same when it comes to licensing your music. Overlooking the Power of Relationships Licensing is a relationship-driven business. While it's important to have great music, it’s just as important to build strong relationships with music supervisors, sync agents, and other industry professionals. Networking might not come naturally to all musicians, but it’s a skill worth developing. A personal connection can sometimes be the deciding factor between your track and someone else’s. Humans are social creatures and we like to work with people we know and feel comfortable with. Being Impatient One of the biggest misconceptions about music licensing is that it's a quick way to make money. In reality, the process can take months or even years. Patience is key. You might have to pitch the same track dozens of times before it gets placed. Don’t get discouraged if you don’t see immediate results. The musicians who succeed in licensing are the ones who stick with it for the long haul. I’ve had many tracks get picked up years after I initially signed them to my publisher. Neglecting the Importance of High-Quality Production In today’s competitive market, your tracks need to sound as polished and professional as possible. A great song can easily be overlooked if it’s poorly produced or mixed. Invest in high-quality production, or work with someone who can help you achieve that. Remember, your music is competing with thousands of other tracks, and first impressions matter. Listen to tracks that are being licensed to see how your music compares relative to production. Make sure you are only pitching material that is actually ready to be licensed. Not Having Your Paperwork in Order When a licensing opportunity arises, you need to be ready to move quickly. That means having all your paperwork in order—split sheets, licensing agreements, and any other relevant documents. If you’re not organized, you could miss out on opportunities simply because you weren’t prepared. Make sure you have everything you need before you start pitching your music. See my new resource, “The Ultimate Music Licensing Contract Bundle” for sample contract templates you can use when licensing your music directly to supervisors, production companies, etc. Failing to Promote Yourself You could have the best music in the world, but if no one knows about it, it’s not going to get placed. Promotion is a critical part of the licensing process. Build a strong online presence, share your music on social media, and make sure your website is up to date with your latest tracks and contact information. The more visible you are, the more likely it is that someone will discover your music and want to license it. This will also help make a good impression when music supervisors are considering whether or not to use your music. Supervisors like to work with artists who are well established and have a strong online presence, so be sure not to overlook this part of promoting your music. Giving Up Too Soon Finally, and perhaps most importantly, don’t give up. Licensing is a challenging and competitive field, as is the music business in general, and it’s easy to get discouraged. But the musicians who succeed are the ones who keep pushing forward, even when the odds seem stacked against them. Keep creating music, keep pitching, and keep refining your approach. Success might not come overnight, but it will come if you stay the course. If you're ready to take your music licensing career to the next level, now is the perfect time to join HTLYM Premium. By becoming a member, you'll gain access to an incredible array of resources designed to accelerate your success, including daily leads, in-depth courses, and exclusive industry directories. With tools like Spotify resources, contract templates, submission tracking, and more, you'll have everything you need to navigate the music licensing world with confidence. Don't miss out on this opportunity to grow your career—sign up today at HTLYM Premium and unlock the full potential of your music licensing journey.  In 2024, the sync licensing industry faces both opportunities and challenges, shaped by rapid technological advancements, changing consumer preferences, and evolving legal frameworks. The demand for sync placements remains strong, fueled by the ongoing expansion of streaming services and the proliferation of original content across various platforms like Netflix, Amazon Prime, Disney+, and more. However, the industry is also grappling with the implications of artificial intelligence (AI) and shifting trends in music genre preferences.
The Impact of AI on Sync Licensing AI is emerging as a significant force in the sync licensing world, presenting both threats and opportunities. On the one hand, AI-generated music is becoming increasingly sophisticated and capable of producing music that could potentially replace traditional production music. This has raised concerns among music supervisors and production libraries. AI-generated music is often more cost-effective and easier to license, as it eliminates the complexities associated with clearing multiple rights. However, the legal landscape surrounding AI music is still evolving, with many uncertainties about copyright ownership and infringement. This ambiguity has so far prevented a widespread adoption of AI-generated music in mainstream media content. Despite these challenges, AI tools are also being used to enhance the sync licensing process. AI-powered music search systems, such as those developed by AIMS, are helping catalog owners streamline their music discovery and licensing processes. These tools use advanced algorithms to match music tracks with specific moods, genres, or scenes more effectively than traditional search methods. As a result, music supervisors can find the perfect track for a particular project more efficiently, saving time and reducing costs. Genre Preferences and Market Trends The sync licensing market is experiencing a shift in genre preferences, reflecting broader cultural and societal trends. Hip-hop and R&B continue to dominate, especially in shows that aim to appeal to younger, urban audiences. For example, the TV series "Insecure" on HBO has effectively used contemporary hip-hop and R&B tracks to enhance its storytelling and connect with its audience. The popularity of these genres in sync placements highlights their versatility and broad emotional appeal. Indie and alternative rock also remain popular, particularly in dramas and independent films. These genres often provide the raw, authentic sound that directors and producers seek to evoke specific emotions or atmospheres. Shows like "The Bear" have effectively utilized indie tracks to underscore their narratives, drawing audiences deeper into the on-screen drama. At the same time, there's a growing interest in genres like lo-fi and chillwave, which are often used in commercials, documentaries, and lifestyle programming for their relaxed and introspective qualities. The Rise of Video Game Adaptations and Sync Opportunities The adaptation of video games into television series and films is creating new opportunities for sync licensing. Video game properties with rich musical histories are particularly well-positioned to benefit from this trend. For instance, Amazon’s adaptation of "Fallout," a popular video game series known for its extensive use of 1940s and 1950s music, has opened up significant sync opportunities for tracks from that era. Artists featured in the original game soundtracks, such as The Ink Spots and The Andrew Sisters, have seen a remarkable increase in streaming numbers following the release of the TV series. This trend suggests that as more video game adaptations are developed, there will be a corresponding increase in demand for sync licensing that taps into nostalgic and iconic music catalogs. Challenges and Strategic Adaptations Despite the promising trends, the sync licensing industry faces several challenges. The complexity of music rights clearance, particularly for games and multi-platform content, remains a significant barrier. Industry insiders have expressed frustration with the often convoluted and time-consuming process of obtaining the necessary licenses. The high costs associated with music rights, particularly for well-known tracks, can deter producers from using them, opting instead for production music or AI-generated alternatives that offer more straightforward licensing processes. To navigate these challenges, industry experts suggest that rightsholders and music supervisors need to modernize their commercial strategies. This includes leveraging new technologies, such as AI and machine learning, to improve the efficiency of music search and licensing processes,and adopting more flexible licensing models that cater to the needs of different media producers. Embracing these technological shifts, rather than resisting them, could help the industry adapt to the changing landscape and capitalize on new opportunities. Conclusion The sync licensing industry in 2024 is at a crossroads, balancing the traditional appeal of commercial music with the potential disruption of AI and other technological advancements. As the industry continues to evolve, those who can adapt to these changes—by embracing new technologies, staying attuned to shifting genre preferences, and exploring new sync opportunities across emerging media formats—will be best positioned to thrive in this dynamic environment. The next few years will be crucial in determining how the sync licensing landscape will shape up, particularly as the legal and technological environments surrounding AI-generated music become clearer. For now, the future of sync licensing looks promising, with plenty of opportunities for those willing to innovate and adapt. The industry’s ability to harness the power of AI, while maintaining the authenticity and emotional resonance of music, will be key to its continued growth and success. References: Tracklib. (2024). Music Producers and AI: A Survey Report. Tracklib.com. TuneCore. (2024). The Role of AI in Indie Music Production. TuneCore.com.  Writing songs that work well and resonate with TV and film scenes, requires a deep understanding of storytelling, emotion, and universality. Crafting lyrics with universal themes—love, loss, hope, struggle—can make your music more appealing for licensing. These themes often align with the narratives of TV shows and films, creating a seamless blend between the audio and visual elements. Why Universal Themes Matter Universal themes are those that are broadly relatable and evoke shared human experiences. By writing lyrics that touch on these themes, your music can find a place in a much wider array of scenes and genres than if your music contains more obscure lyrics and subject matter. TV shows and films often deal with fundamental human experiences, and music that echoes these experiences can amplify the emotional impact of a scene. This really shouldn't be much of a stretch as a songwriter or composer, because chances are, you're already writing songs with universal themes. After all, universal themes, are universal! Tips for Writing Lyrics for TV and Film Focus on the emotional core of your song. Whether it’s love, heartache, triumph, or despair, ensure your lyrics convey deep emotions. Write about experiences that are universally understood and avoid overly specific details that may limit the song’s applicability. Think about how your song could fit into different narrative contexts. Lyrics that tell a story or evoke a particular mood can be particularly powerful. The dynamics of your song—its crescendos, breakdowns, and overall structure—should complement the visual storytelling. This can make your song a perfect fit for key moments in a scene. Another thing to keep in mind when writing music for films, in particular, is that less is often more. This was a point that Supervisor Susan Jacobs brought up in our recent podcast we did together. Susan said that when writing music for films, make sure there is still room for the dialog to be heard over the song. Susan said that often times more stripped-down versions of songs, even demos in some cases, work better for films. If you missed my recent podcast with Susan, you can check that out here: https://open.spotify.com/episode/0BZb4FyZeISu6eB6nccGfq?si=b8c61b29bf134588 With these principles in mind, let’s explore ten songs that have been licensed, analyzing why they work so well in their respective scenes, how the lyrics relate to what’s happening, and offering key takeaways for musicians looking to get their music licensed. Note: Due to copyright restrictions, I wasn't able to post clips of the scenes and songs I'm referencing, so you'll have to do some research on your own, if you want to reference the scenes I analyze, to see why they work so will with their respective songs. But they should be pretty easy to find on Netflix, Amazon and so on. "Don't Stop Believin'" by Journey - "The Sopranos" Finale In the final scene of "The Sopranos," Tony Soprano sits in a diner with his family. The tension builds as he waits for his daughter to arrive, with various patrons creating a sense of unease. The scene ends abruptly, leaving viewers with a lingering sense of suspense. "Don't Stop Believin'" serves as the perfect backdrop for this iconic scene. The song’s hopeful lyrics and anthemic melody contrast with the tension in the scene, creating a powerful juxtaposition. The line "Don't stop believin', hold on to that feeling" underscores the uncertainty and tension, suggesting a glimmer of hope amidst the ambiguity. This contrast can be a powerful tool, familiar songs can evoke strong emotions, and deep emotional resonance can add layers to the narrative. "Mad World" by Gary Jules - In "Donnie Darko" "Mad World" plays during a montage at the end of the film, capturing the somber and reflective tone of the movie’s conclusion. "Mad World" perfectly complements the film’s melancholic and introspective themes. The haunting piano arrangement and subdued vocals mirror the character’s inner turmoil and the film’s overall mood. The lyrics, "I find it kind of funny, I find it kind of sad, the dreams in which I'm dying are the best I've ever had," reflect Donnie’s complex emotional state and the film's existential themes. Matching the mood and relevance of the lyrics can deepen the connection, while simplicity in arrangement can be more effective than complexity. "Bohemian Rhapsody" by Queen - "Wayne’s World" In "Wayne’s World," the characters perform an impromptu headbanging session to "Bohemian Rhapsody" while driving in their car. "Bohemian Rhapsody" brings a sense of fun and spontaneity to the scene, perfectly capturing the characters’ carefree and quirky personalities. The song’s dynamic structure also adds an element of unpredictability. The lyrics, with their dramatic shifts and storytelling, complement the humorous and over-the-top nature of the characters’ antics. Songs that align with character personalities, inject fun, and have cultural significance can create iconic moments. "Unchained Melody" by The Righteous Brothers -"Ghost" In "Ghost," "Unchained Melody" plays during the famous pottery scene, where the characters share an intimate and tender moment. "Unchained Melody" enhances the romantic and timeless feel of the scene. The song’s emotional depth and soulful delivery resonate with the characters’ deep connection and love. The lyrics, "Oh, my love, my darling, I've hungered for your touch," emphasize the longing and profound bond between the characters, heightening the scene's emotional impact. Romantic themes, timeless appeal, and soulful delivery can significantly enhance intimate scenes. "Lose Yourself" by Eminem - "8 Mile" In "8 Mile," Eminem’s "Lose Yourself" plays during pivotal moments, including the final rap battle, highlighting the protagonist’s determination and struggle. "Lose Yourself" captures the essence of the film’s themes of perseverance and overcoming obstacles. The song’s intensity and motivational lyrics align perfectly with the character’s journey. The lyrics, "You better lose yourself in the music, the moment, you own it, you better never let it go," reflect the protagonist’s mindset and the high stakes of the scene. Motivational power, intensity, and personal connection can drive narratives forward. "Home" by Edward Sharpe and the Magnetic Zeros - "The Secret Life of Walter Mitty" In "The Secret Life of Walter Mitty," "Home" by Edward Sharpe and the Magnetic Zeros plays during a montage of Walter’s travels. The song’s uplifting and whimsical nature perfectly captures the spirit of adventure and self-discovery that defines the film. The folk-pop sound and heartfelt lyrics resonate with the character’s journey, making it an ideal choice. The lyrics, "Home, let me come home, home is wherever I'm with you," reflect Walter's inner journey of finding where he truly belongs. Uplifting themes, resonance with the character’s journey, and heartfelt lyrics can enhance the spirit of adventure. "Holocene" by Bon Iver - "The Place Beyond the Pines" "Holocene" by Bon Iver features in "The Place Beyond the Pines," providing a hauntingly beautiful backdrop for a reflective and poignant scene. The ethereal and introspective qualities of the song enhance the emotional depth of the moment, aligning perfectly with the film’s contemplative tone. The lyrics, "And at once I knew I was not magnificent," reflect the character's realization of their own vulnerability and insignificance, deepening the scene's impact. Ethereal qualities, emotional depth, and alignment with the film’s tone can create powerful scenes. "The Funeral" by Band of Horses - "127 Hours" In "127 Hours," "The Funeral" by Band of Horses underscores a pivotal moment of introspection and realization for the protagonist. The song’s melancholic yet powerful atmosphere complements the intense emotions of the scene, highlighting the character’s struggle and determination. The lyrics, "At every occasion, I'll be ready for the funeral," mirror the protagonist's confrontation with mortality and the dire situation he faces. Melancholic atmospheres, complementing intense emotions, and highlighting struggle and determination can enhance pivotal moments. "First Day of My Life" by Bright Eyes - "Stuck in Love" In "Stuck in Love," "First Day of My Life" by Bright Eyes plays during a tender and heartfelt moment between characters. The song’s intimate and sincere lyrics, coupled with its simple acoustic arrangement, perfectly capture the vulnerability and warmth of the scene. The lyrics, "This is the first day of my life, I'm glad I didn't die before I met you," underscore the characters' newfound love and connection, enhancing the emotional resonance. Intimate lyrics, simple arrangements, and capturing vulnerability and warmth can significantly enhance romantic scenes. "To Build a Home" by The Cinematic Orchestra - "This Is Us" In the TV series "This Is Us," "To Build a Home" by The Cinematic Orchestra plays during a poignant and emotionally charged scene. The song’s orchestral arrangement and soulful vocals amplify the scene’s emotional weight, creating a powerful and lasting impact. The lyrics, "And I built a home for you, for me," reflect the themes of family, love, and the passage of time, adding depth to the narrative. Orchestral arrangements, soulful vocals, and amplifying emotional weight can create impactful and memorable scenes. Summing Up The right song can transform a scene, adding depth, emotion, and memorability. By understanding why certain songs work so well in their licensed contexts, musicians can craft music that stands out and resonates with both audiences and industry professionals. Whether through contrast, mood matching, character alignment, or motivational power, there are many ways to create music that enhances visual narratives and increases the chances of successful licensing. For more insights and tips on music licensing, subscribe to our newsletter and stay tuned for our upcoming courses and resources.  Have you ever felt like you’re not getting your fair share from your music? Or maybe you’ve been frustrated with the lack of control you have over your own creations. If these thoughts have crossed your mind, it might be time to consider starting your own music publishing company.
Here’s why taking this step could be a game-changer for your music career: Complete Control Over Your Music One of the biggest advantages of starting your own music publishing company is the complete control it gives you over your music. When you own your publishing company, you make all the decisions about how your music is used, where it’s placed, and how it’s marketed. No more waiting for someone else to decide if your song fits a particular project – you get to be the boss of your music. For example, remember when Prince famously changed his name to an unpronounceable symbol to take back control of his music? While you might not need to go to such extremes, owning your publishing rights gives you complete control of your music and how it’s used, something many musicians have historically fought for. Maximizing Earnings Money isn’t everything, but let’s be honest – it’s pretty important. By owning your music publishing company, you can maximize your earnings. Instead of sharing your royalties with a publisher, you keep a larger slice of the pie. Plus, you have the flexibility to negotiate better deals and explore multiple revenue streams. Think about it this way – every time your song is played on the radio, streamed online, or used in a commercial, royalties are generated. If you’re the publisher, a significant portion of those royalties goes directly into your pocket. Flexibility and Freedom With your own publishing company, you have the flexibility to make decisions that align with your vision and goals. Want to experiment with a new genre? Go for it. Interested in licensing your music for indie films? You can do that too. The freedom to pursue opportunities that excite you without waiting for approval from others is incredibly empowering. Traditional publishing deals often come with strings attached – you might be locked into a certain style or have limited say in how your music is used. With your own company, you’re free to chart your own course. Building Your Brand In today’s music industry, personal branding is crucial. Your brand is more than just your music – it’s your image, your story, and how you connect with your audience. Owning your publishing company allows you to build and control your brand more effectively. You can create a cohesive strategy that reflects who you are as an artist. For example, look at artists like Taylor Swift and Chance the Rapper, who have built strong personal brands by maintaining control over their music and how it’s presented. Your publishing company can be a key part of your brand’s identity and will allow you to retain complete control over how your music is used. Long-term Career Growth Starting your own music publishing company isn’t just about immediate gains – it’s about setting yourself up for long-term success. As your catalog grows, so do your opportunities. You can build a valuable asset that generates income for years to come, and even expand into other areas of the industry. Think of your publishing company as a foundation for future growth. You might start with a few songs, but over time, you can sign other artists, collaborate on new projects, and explore new markets. The possibilities are endless. Conclusion So, what’s stopping you? Starting your own music publishing company might seem daunting, but with the right knowledge and tools, it’s absolutely achievable. If you’re ready to take control of your music career, maximize your earnings, and build a lasting legacy, now is the time to make your move. To help you get started, I’ve created a comprehensive course called "The Complete Musician’s Guide To Music Publishing", that will be released on Monday, July 22. This hour-long video course covers everything you need to know, from the basics of music publishing to the intricacies of licensing and royalties. You’ll get insider tips, practical advice, and all the support you need to succeed. Interested? Pre-order the course between now and Sunday, and save 50% off the full price and get our “Music Licensing Contract Bundle" ($97.00 value) as a free bonus. Learn more here: https://www.htlympremium.com/publishing_course.html  Music supervisors are responsible for selecting and licensing music for various media projects, including TV shows, films, commercials, and video games. Their job involves finding songs that fit the project's mood, theme, and budget constraints. By understanding their role and their needs, you can better tailor your pitch to meet their specific needs and preferences.
Research and Target the Right Supervisors Before you start pitching, it’s crucial to research music supervisors and identify those who work on projects that align with your music style. This targeted approach ensures that you are reaching out to individuals who are more likely to appreciate and use your music. Here are some detailed steps and tips to help you effectively research and target the right music supervisors: Identify Your Music Style and Genre First, have a clear understanding of your own music style and genre. Create a list of keywords that describe your music, such as “indie rock,” “electronic,” “acoustic folk,” etc. This will help you narrow down the types of projects and supervisors who might be interested in your music. Use IMDb to Find Relevant Projects IMDb (Internet Movie Database) is an invaluable resource for identifying music supervisors. Start by searching for films, TV shows, and other media projects that feature music similar to yours. Look at the credits for these projects to find the names of the music supervisors involved. IMDb Pro offers even more detailed information, including contact details and project history, which can be extremely useful for your research. Leverage LinkedIn for Professional Networking LinkedIn is another powerful tool for connecting with industry professionals, including music supervisors. Use LinkedIn’s search functionality to find music supervisors by name or by the projects they’ve worked on. Follow their profiles to stay updated on their latest projects and industry activities. You can also join groups and forums related to music supervision to gain insights and network with other professionals. Connect with me on Linkedin here. Explore Professional Organizations Professional organizations like the Guild of Music Supervisors provide a wealth of information and networking opportunities. The Guild’s website often lists members and their contact information, along with news and events related to music supervision. Attending conferences, webinars, and networking events organized by these groups can help you meet and connect with music supervisors in person. Use Music Licensing Platforms and Databases Platforms like Music Gateway, TAXI, and Songtradr provide databases of music supervisors and other industry professionals. These platforms often offer submission services where you can pitch your music directly through their system. Additionally, they provide valuable information about industry trends and supervisor preferences. Another valuable resource is my website, How To License Your Music Premium, where you can find a wealth of information, courses, and tools specifically designed to help musicians succeed in the world of music licensing. Create a Targeted List After gathering all this information, create a targeted list of music supervisors who are most likely to be interested in your music. Include their names, contact information, the types of projects they work on, and any specific notes about their preferences. This list will be your go-to resource when you start pitching your music. Personalize Your Outreach When reaching out to music supervisors, personalize each message based on your research. Mention specific projects they have worked on that you admire and explain why you think your music would be a good fit for their future projects. Personalizing your outreach shows that you have done your homework and increases the chances of your pitch being well-received. Stay Organized and Track Your Efforts Keep track of your interactions with music supervisors in a spreadsheet or CRM tool. Note down when you contacted them, any responses you received, and follow-up actions. Staying organized helps you manage your pitching efforts efficiently and ensures that no opportunities slip through the cracks. A great resource to help with this is The Ultimate Music Licensing Starter Pack available on my website. This starter pack includes a submission tracking spreadsheet designed to help you keep detailed records of your pitches and follow-ups. You can find more information about the starter pack and access it here. By investing time in thorough research and targeting the right music supervisors, you increase your chances of getting your music heard and licensed. This targeted approach not only makes your pitches more effective but also builds a professional reputation that can lead to more opportunities in the future. Prepare Your Music Your music should be of the highest quality, professionally mixed and mastered. Additionally, it’s important to have instrumental versions of your tracks available, as well as any necessary metadata. This metadata should include lyrics, credits, and your contact information. Music supervisors need to have all the details at their fingertips to make licensing decisions quickly and efficiently. Create a Professional Pitch When creating your pitch, aim for a concise, professional, and personalized approach. Start with a brief introduction about yourself and your music. Explain why your music is a good fit for the supervisor’s projects, and provide streaming links to your tracks. Avoid attaching large files to emails, as this can be cumbersome for recipients. Instead, use platforms like SoundCloud, YouTube, or a dedicated website to share your music. Follow Up and Build Relationships After sending your pitch, it’s important to follow up if you haven’t received a response within a couple of weeks. A polite follow-up email can remind the supervisor of your submission without being intrusive. Building relationships with music supervisors is also key. Engage with them on social media, attend industry events, and show genuine interest in their work. Over time, this can lead to more opportunities and collaborations. Resources for Pitching Your Music
For more in-depth information on how to contact music supervisors, get The 2024 Sync Licensing Directory, which has an entire section devoted specifically to music supervisor contact information. Get the directory here. By following these steps and leveraging these resources, you can increase your chances of successfully pitching your music to music supervisors and securing more placements. Good luck! Aaron Davison HTLYM Premium The Sync Lab (Coming soon!) 
If you’ve ever thought about taking control of your music licensing career and reaping more rewards from your hard work, starting your own music publishing company could be the perfect move.
Let’s break down the steps to get you started on this exciting journey and dive deeper into how publishing royalties work, the benefits for songwriters, and the nitty-gritty of negotiating your own deals. 1. Understand the Basics of Music Publishing First things first, you need to get a solid grasp of what a music publishing company does. In essence, a music publisher helps manage the rights to your songs, collects royalties, and pitches your music for licensing opportunities in TV, films, ads, and more. By starting your own company, you’ll be handling these tasks yourself. 2. Legal Structure and Business Plan Before you dive in, you’ll need to decide on the legal structure of your company. Will you be a sole proprietorship, a partnership, or an LLC? Each has its pros and cons, so choose what fits your situation best. Once that’s sorted, draft a business plan. Outline your goals, target market, revenue streams, and marketing strategies. This plan will be your roadmap. 3. Join Performing Rights Organizations (PROs) To collect performance royalties, you’ll need to affiliate your company with a performing rights organization (PRO) like ASCAP, BMI, or SESAC. These organizations collect royalties on behalf of songwriters and publishers when their music is played on radio, TV, streaming services, and live venues. Here’s how you can do it: ASCAP Creating a Publisher Account:
Creating a Publisher Account:
Creating a Publisher Account:
Now that you’re affiliated with a PRO, register your songs with them. This ensures you get paid whenever your music is used. You’ll need to provide details like the song title, writer information, and publishing details. 5. Publishing Royalties Explained Let’s dive into the nitty-gritty of publishing royalties. There are several types of royalties that publishers collect: Performance Royalties: These are earned whenever your song is played publicly – on the radio, TV, live venues, or streamed online. PROs collect these royalties and distribute them to songwriters and publishers. Mechanical Royalties: These are earned from physical or digital sales of your music. Every time your song is sold or streamed, you earn mechanical royalties. Synchronization Royalties (Sync Royalties): These are earned when your music is licensed for use in TV shows, movies, commercials, video games, etc. Sync royalties are usually negotiated directly between the publisher and the licensee. 6. Songwriter Royalties vs. Publishing Royalties It’s important to understand the distinction between songwriter royalties and publishing royalties. Songwriter Royalties: As a songwriter, you earn royalties from the performance and mechanical use of your music. This is typically split 50/50 with the publisher. If you’re self-published, you keep the publisher's share as well. Publishing Royalties: These are the other half of the split. If you have a traditional publishing deal, your publisher would keep 50% of the total royalties (the publisher’s share) while you, the songwriter, would get the other 50% (the writer’s share). As your own publisher, you get to keep 100% of the royalties. 7. The Benefits for Songwriters Starting your own publishing company has numerous benefits: Control: You have full control over how your music is used and who can license it. You’re in the driver’s seat when it comes to making decisions about your music. Increased Revenue: By handling your own publishing, you keep all the publisher’s share of the royalties. This can significantly boost your income. Flexibility: You’re not tied down by the terms of a traditional publishing deal. You can negotiate directly with licensees and have the flexibility to adapt to changes in the industry. Direct Relationships: Building direct relationships with music supervisors, advertising agencies, and other industry professionals can lead to more personalized and lucrative licensing opportunities. 8. Negotiating Your Own Deals One of the biggest advantages of being your own publisher is the ability to negotiate your own deals. Here’s how you can approach it: Know Your Worth: Understand the value of your music and the market rates for licensing. This will help you set fair prices and terms for your deals. Be Prepared: Always have your contracts ready. When negotiating deals, you’ll need to provide licensing agreements, sync contracts, and other legal documents. If you’re not sure where to start, check out my Ultimate Music Licensing Contract Bundle for templates that can help you get started. Build Relationships: Networking is key. Develop strong relationships with music supervisors, ad agencies, and other potential clients. Personalized connections often lead to better deals. Be Flexible and Open to Negotiation: Every deal is different. Be prepared to negotiate terms to meet both your needs and those of your client. Flexibility can lead to more opportunities. Protect Your Rights: Ensure that every deal you make protects your rights and interests. Always read contracts carefully and consider consulting a legal professional if needed. 9. Set Up a Royalty Collection System Collecting royalties is crucial for any music publishing company. Here are some resources and tools that can help you manage this process effectively: PROs (ASCAP, BMI, SESAC): As mentioned earlier, affiliating with a PRO is the first step. These organizations will collect performance royalties on your behalf and distribute them to you. Harry Fox Agency (HFA): HFA handles mechanical licensing and royalty collection for publishers. They offer services to help you manage and collect mechanical royalties from digital and physical sales. Songtrust: Songtrust simplifies global royalty collection by registering your songs with multiple PROs and organizations worldwide. They provide a centralized platform to track your royalties and ensure you’re getting paid. Audiam: Audiam focuses on YouTube and other digital platforms, helping you collect mechanical and performance royalties from streams and downloads. SoundExchange: This organization collects digital performance royalties from non-interactive streaming services like Pandora and SiriusXM. If your music is played on these platforms, SoundExchange ensures you get paid. CD Baby Pro Publishing: If you distribute your music through CD Baby, their Pro Publishing service can help you collect global publishing royalties. They register your songs with PROs and other royalty collection agencies. TuneCore Publishing Administration: Similar to CD Baby Pro, TuneCore’s service helps you collect worldwide royalties by registering your songs with various organizations and managing the royalty collection process. By using these resources, you can ensure that all your royalty streams are accounted for and collected efficiently. 10. Build a Catalog Your catalog is your product. Start by compiling all your original songs and registering them with your PRO. The more songs you have, the more opportunities you have to earn. Don’t just stick to one genre – diversify to appeal to a broader market. 11. Network and Market Your Catalog Networking is key in the music industry. Build relationships with music supervisors, advertising agencies, filmmakers, and other industry professionals who might need your music. Attend industry events, join relevant organizations, and leverage social media to get your music out there. 12. Pitch Your Music Actively pitch your songs for licensing opportunities. This can involve reaching out to music supervisors directly, submitting your music to libraries, or using platforms designed to connect musicians with licensing opportunities. Be persistent and don’t be discouraged by rejections. 13. Keep Learning and Adapting The music industry is constantly evolving, and staying informed about the latest trends and technologies is crucial. Whether it’s new royalty collection methods, changes in licensing laws, or emerging music genres, staying ahead of the curve will give you a competitive edge. Conclusion Starting your own music publishing company is a big step, but it’s a fantastic way to take control of your music career. With the right knowledge, determination, and a bit of hustle, you can create new revenue streams and open up a world of opportunities for your music. So, what are you waiting for? Get out there and start building your music empire! Free Music Licensing CourseUnlock your potential in music licensing with our comprehensive free course. Get Started Now |
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